The course is designed to guide participants with little or no technical background towards understanding and applying vibe coding as a practical methodology for building digital products. The programme goes beyond prototype creation, demonstrating how AI can also be used to define product positioning, generate launch content, set up lead generation activities, and implement the first operational automations. Rather than focusing on individual platforms, the course presents AI tools according to their functional categories, enabling participants to understand when and how to use them effectively. The objective is to provide a reusable framework for selecting the most appropriate tools and approaches throughout the entire product development process—from the initial idea and the creation of a Minimum Viable Product (MVP) to its first market launch.
