NextGen — Innovating Institutional Communication

The NextGen Executive Master is an advanced programme designed for executives, managers, public officials, and communication professionals working across the public and private sectors who want to innovate the way institutional communication is planned and delivered. The programme provides both strategic and practical skills to lead Institutional Communication 4.0, combining multichannel communication strategies, Artificial Intelligence, content creation, personal branding, social media management, and advanced media relations, with a particular focus on platforms such as LinkedIn and TikTok. By the end of the programme, participants will have developed the expertise needed to design and implement effective institutional communication strategies, strengthen their professional leadership, and enhance the communication impact of public bodies, institutions, and organisations.